Social Marketing Archive

• 0September 01, 2009

  Brand New World

  View more documents from Marta Kagan.

  Modified version of “What the F**k is Social Media” presented on August 25, 2009 at 321 Takeoff’s Brand New World event www.itsabrandnewworld.com.
  Marta is the S**t!

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• 2August 28, 2009

  New Site Features

  Yesterday I implemented a couple of enhancements to this site. I’m thoroughly happy with the outcome and thought I’d point out some of the fresh new goodness. What’s really cool is that while I incorporated just two new features (essentially two custom plugins) the end result is a number of features that provide a full smorgasbord of social media connectivity. I’m really lovin’ the functionality and [...]

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• 1August 24, 2009

  What the F**K is Social Media: One Year Later

  “Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” ~ Avinash Kaushik, Analytics Evangelist, Google

  Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the [...]

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• 0August 24, 2009

  Social Media Tracker - Wave 4

  Last month Universal McCann’s “global research into the impact of social media” continued their ongoing effort with this latest wave of “Power to the People - Social Media Tracker” research and analysis.

  - UM’s latest “Power to the People” survey has revealed dramatic changes in the way that consumers are using the internet to [...]

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• 0August 14, 2009

  The 360i Social Marketing Playbook

  How to develop the best strategy for your brand in this transitioning market to achieve success in social media? This is a great resource and starting point to help guide marketers into the Social Media Revolution. Further to 360i, the goals of the Playbook are to:

  Provide a framework for establishing a set of clear objectives and [...]

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