Social Marketing Archive

  • How Marketers Are Utilizing Social Media in 2010

    How Marketers Are Utilizing Social Media in 2010

    “Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet – from giants like Starbucks and IBM to the local ice cream shop — are exploring social media marketing initiatives.” That quote, from [...]

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  • A Conversation With Mark Zuckerberg

    A Conversation With Mark Zuckerberg

    At the Web 2.0 Summit in San Francisco yesterday, Facebook CEO Mark Zuckerberg provided some interesting insight into the current state of Facebook, Internet communication tools, and how the third-highest valued Internet company in the U.S. is enabling the future of social, in an in-depth interview with Tim O’Reilly and Federated Media’s John Battelle. [...]

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  • What the F**k is Social Media NOW?

    What the F**k is Social Media NOW?

    It’s that time again! Time for another asterisk-ridden diatribe on the state of the state in social media (for those of you who prefer asterisk-free diatribes, here’s a cleaner version)!
    Except this year, we’re not merely asking “What the F**k is Social Media?” We’re asking “What the F**k is Social Media NOW?”
    In 2008, when we published the original What the F**k is Social [...]

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  • When games invade real life

    When games invade real life

    Games are invading the real world — and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future where 1-ups and experience points break “out of the box” and into every part of our daily lives.
    Beyond Facebook, beyond consoles and even computer screens [...]

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  • Social Technographic Profiles

    Social Technographic Profiles

    Nearly three years ago, Forrester Research released a study of Social Media where they grouped Internet users into six segments of social media usage, dubbed Social Technographic Profiles. These six profiles – Creators, Critics, Collectors, Joiners, Spectators, and Inactives, became widely used in the industry to describe the behaviors of consumers in social media, and to help inform corporate social [...]

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  • Six Creative Solutions in Online Advertising

    Six Creative Solutions in Online Advertising

    By Mike Takahashi from Noupe:
    Recently, there have been a lot of creative ideas and uses of online ads that have been pushing the traditional medium. Takeover ads, where ads takeover the entire site design have become more common. Apple has taken banner ads into a new dimension by creating ads that appear to interact within the design of a site. While others have [...]

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  • Measuring Social Influence Marketing

    Measuring Social Influence Marketing

    Razorfish, one of the leading global interactive agencies, share their thoughts on social media marketing, its impact, measuring methods, and… how it can be marketed.

    What is Social Influence Marketing?
    Social Influence Marketing (SIM) is about employing social media [...]

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  • Smart Marketing in a Dumb Economy

    Smart Marketing in a Dumb Economy

    View more documents from Marta Kagan.

    “The worst thing you can do during a recession is disappear from a marketing/communications perspective.” The challenge is… how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? [...]

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  • More Site Features

    More Site Features

    I’ve added yet another feature to enhance users wide-spread participation of social media. (Versus community based participation, as with the Facebook Community and Fan Page integration on the toolbar below.) This one is another Twitter tool, TweetBoard. While similar to the Twitter Dashboard on the toolbar, Tweetboard has some additional functionality focused on expanding the [...]

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  • What’s Your Online Identity?

    What’s Your Online Identity?

    Check how effective your personal brand is with the Online Identity Calculator.

    Today, if you don’t show up in Google, you don’t exist. Whether you are applying for a new job, being considered for a board position or trying to get a date, you can count on being Googled. So [...]

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