Analytics Archive

• 0December 20, 2009

  The Internet: Past, Present & Future

  As seen from comScore, and several notable users, celebrating 10 years of digital market intelligence.
  This 6 minute video interviews industry luminaries including John Battelle, Mark Cuban, Wenda Harris Millard, and many more to explore how the internet has changed their lives over the past ten years. Highlighting what they were doing online in 1999, we quickly [...]

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• 0December 16, 2009

  Facebook’s Road To An IPO

  With the recent introduction of a dual-class stock structure emulating that of Google, rumors of an impending Facebook IPO abound. Though nothing has been officially announced, it seems a likely possibility in 2010. Below we look at the ever-changing and often controversial valuation time line of one of the web’s most popular [...]

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• 0December 15, 2009

  Morgan Stanley’s Mobile Internet Report

  Today the good folks over at Morgan Stanley released Mary Meeker’s amazing mobile Internet tome. It’s a wealth of information for all things related to the mobile web… stats, trends, forecasts and more. There are several versions since some may be a bit intimidated by the the full 694-page report.
  Below, I’ve included each version: The Mobile Internet Report [...]

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• 0December 09, 2009

  The iPhone Trickle-Up Effect

  Who Is Getting Rich Off the iPhone?

  Ever wonder who is making money off the manufacturing and sales of the iPhone? Thanks to GigaOM, there’s a breakdown for that… and here it is. Also included are some other interesting iPhone stats. [...]

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• 0November 23, 2009

  Videos Rise 98% on Social Networking Sites

  From Nielsen Wire:
  Facebook is Top Social Networking Destination by Video Streams for the 2nd Month in a Row in October
  Time spent viewing video on social networking sites increased 98 percent year-over-year, from 503.8 million minutes in October 2008 to 999.4 million minutes in October 2009, according to Nielsen. In [...]

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• 0November 05, 2009

  Online Video Stats For 2009 And Beyond

  Key Takeaways On The Future Of Online Video:
  Online video vs. television viewership
  As the stats below demonstrate, television still dominates online video in terms of the number of eyeballs, frequency and time viewed. However, viewer engagement is another story.
  * 2009’s online video viewership is estimated to be 144 million [...]

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• 0September 25, 2009

  Social Networking and Blog Sites Capture More Internet Time and Advertising

  From Nielsen Wire:

  Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In [...]

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• 0September 14, 2009

  Top 10 Print & Broadcast Media Websites - August 2009

  Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter [...]

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• 0September 13, 2009

  Measuring Social Influence Marketing

  Razorfish, one of the leading global interactive agencies, share their thoughts on social media marketing, its impact, measuring methods, and… how it can be marketed.

  What is Social Influence Marketing?
  Social Influence Marketing (SIM) is about employing social media [...]

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• 0September 08, 2009

  Smart Marketing in a Dumb Economy

  View more documents from Marta Kagan.

  “The worst thing you can do during a recession is disappear from a marketing/communications perspective.” The challenge is… how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? [...]

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