Analytics Archive

0February 03, 2010
State of the Internet: 2009
The state of the Internet in 2009 broken down into one extensive infographic.
The visualization studies several basic metrics. Such as: Who uses the Internet, how often they use it, how they are accessing it, and from where.
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0January 24, 2010
Social Technographic Profiles
Nearly three years ago, Forrester Research released a study of Social Media where they grouped Internet users into six segments of social media usage, dubbed Social Technographic Profiles. These six profiles – Creators, Critics, Collectors, Joiners, Spectators, and Inactives, became widely used in the industry to describe the behaviors of consumers in social media, and to help inform corporate social [...]
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1January 12, 2010
The Apple App Store Economy
The world of Mobile Apps is a burgeoning marketplace, with the obvious leader (and App Store creator) being Apple. This infograph provides a brief overview on just how successful their App Store is.
With over 56 Million users, and currently more than 130,000 Apps available for download… 200 Million Apps are being downloaded each month, generating more than $500 Million in revenues [...]
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0January 05, 2010
Online Video Continues To Surge
November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record
Hulu Extends All-Time High to 924 Million Videos Viewed
RESTON, VA, January 5, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released November [...]
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0December 20, 2009
The Internet: Past, Present & Future
As seen from comScore, and several notable users, celebrating 10 years of digital market intelligence.
This 6 minute video interviews industry luminaries including John Battelle, Mark Cuban, Wenda Harris Millard, and many more to explore how the internet has changed their lives over the past ten years. Highlighting what they were doing online in 1999, we quickly [...]
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0December 16, 2009
Facebook’s Road To An IPO
With the recent introduction of a dual-class stock structure emulating that of Google, rumors of an impending Facebook IPO abound. Though nothing has been officially announced, it seems a likely possibility in 2010. Below we look at the ever-changing and often controversial valuation time line of one of the web’s most popular [...]
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0December 15, 2009
Morgan Stanley’s Mobile Internet Report
Today the good folks over at Morgan Stanley released Mary Meeker’s amazing mobile Internet tome. It’s a wealth of information for all things related to the mobile web… stats, trends, forecasts and more. There are several versions since some may be a bit intimidated by the the full 694-page report.
Below, I’ve included each version: The Mobile Internet Report [...]
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0December 09, 2009
The iPhone Trickle-Up Effect
Who Is Getting Rich Off the iPhone?
Ever wonder who is making money off the manufacturing and sales of the iPhone? Thanks to GigaOM, there’s a breakdown for that… and here it is. Also included are some other interesting iPhone stats. [...]
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0November 23, 2009
Videos Rise 98% on Social Networking Sites
From Nielsen Wire:
Facebook is Top Social Networking Destination by Video Streams for the 2nd Month in a Row in October
Time spent viewing video on social networking sites increased 98 percent year-over-year, from 503.8 million minutes in October 2008 to 999.4 million minutes in October 2009, according to Nielsen. In [...]
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0November 05, 2009
Online Video Stats For 2009 And Beyond
Key Takeaways On The Future Of Online Video:
Online video vs. television viewership
As the stats below demonstrate, television still dominates online video in terms of the number of eyeballs, frequency and time viewed. However, viewer engagement is another story.
* 2009’s online video viewership is estimated to be 144 million [...]
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