Advertising Archive

  • How Color Affects Our Purchasing Habits

    How Color Affects Our Purchasing Habits

    For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more [...]

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  • How Marketers Are Utilizing Social Media in 2010

    How Marketers Are Utilizing Social Media in 2010

    “Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet – from giants like Starbucks and IBM to the local ice cream shop — are exploring social media marketing initiatives.” That quote, from [...]

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  • The Rise Of Online Advertising

    The Rise Of Online Advertising

    Online advertising is showing healthy gains this year. During the first half of 2010, online advertising revenues were up 11.3 percent to $12.3 billion, according to a new report from the Interactive Advertising Bureau and PriceWaterhouseCoopers (embedded below). At this rate, the report estimates that online ad revenues for the full year should surpass the 2008 peak of $23.4 billion. [...]

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  • March 2010 U.S. Online Video Rankings - comScore

    March 2010 U.S. Online Video Rankings - comScore

    comScore Releases March 2010 U.S. Online Video Rankings
    YouTube Viewers Watched Average of 96 Videos per Viewer in March
    RESTON, VA, April 29, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2010 data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched online video during the month. [...]

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  • When games invade real life

    When games invade real life

    Games are invading the real world — and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future where 1-ups and experience points break “out of the box” and into every part of our daily lives.
    Beyond Facebook, beyond consoles and even computer screens [...]

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  • The Internet: Past, Present & Future

    The Internet: Past, Present & Future

    As seen from comScore, and several notable users, celebrating 10 years of digital market intelligence.
    This 6 minute video interviews industry luminaries including John Battelle, Mark Cuban, Wenda Harris Millard, and many more to explore how the internet has changed their lives over the past ten years. Highlighting what they were doing online in 1999, we quickly [...]

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  • Protected: vPass - Your Ultimate V.I.P. Pass

    Protected: vPass - Your Ultimate V.I.P. Pass

    There is no excerpt because this is a protected post.

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  • Six Creative Solutions in Online Advertising

    Six Creative Solutions in Online Advertising

    By Mike Takahashi from Noupe:
    Recently, there have been a lot of creative ideas and uses of online ads that have been pushing the traditional medium. Takeover ads, where ads takeover the entire site design have become more common. Apple has taken banner ads into a new dimension by creating ads that appear to interact within the design of a site. While others have [...]

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  • Free: The Future of a Radical Price

    Free: The Future of a Radical Price

    From WIRED MAGAZINE: 17.07
    Tech Is Too Cheap to Meter: It’s Time to Manage for Abundance, Not Scarcity By Chris Anderson
    Free! Why $0.00 Is the Future of Business
    In 1969, the Neiman Marcus catalog offered the first home PC, a stylish stand-up model called the Honeywell Kitchen Computer [...]

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  • How To Get Into An Apple iPhone Commercial

    How To Get Into An Apple iPhone Commercial

    CHICAGO (AdAge.com) — If you want your branded app to be included in Apple’s next iPhone commercial, the first rule is not to ask. The second rule? Make the app really useful to consumers.

    A handful of branded apps are currently enjoying a cameo in Apple’s latest iPhone spots. The bad news is there isn’t some formal [...]

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