DreamWorks Animation

DreamWorks Animation

Project Overview:

Complete redesign of DreamWorks Animation flagship website
Client: DreamWorks Animation
Launch date: October 17, 2007
Web address: DreamWorksAnimation.com

Project Archive - Live DreamWorksAnimation.com website from 10/2007 - 10/2010 (with various updates & variations).

My Title:

Account Director/Interactive Producer

Core Responsibilities:

  • Provide leadership for ideation and initial concept design phase
  • Primary driver for all production, from inception to implementation
  • Served as Creative Director
  • Conceptualized UI, navigation system, landing pages, etc.
  • Created and led client presentations for approvals throughout project
  • Primary client contact, working with cross-functional teams - internal at DWA, third party vendors, and internal production teams
  • Created site maps, wireframes, and functional requirements documents
  • Created product portfolio/roadmap
  • Additional responsibilities included various Project Management and Product Development tasks

Features include:

  • 100% Flash based
  • Streaming Video
  • eCommerce
  • Games
  • Widgets
  • Downloads
  • RSS feeds
  • XML
  • Dynamic Data Feeds
  • Interactive eLearning modules
  • Unique navigation sytsem

Awards include:

  • 2008 WebAward - The Web Marketing Associationʼs Internet Advertising Competition (IAC) Award for “Outstanding Achievement In Website Development”
  • 2008 Internet Advertising Competition Award - The Web Marketing Associationʼs “Best Entertainment Interactive application”
  • 2007 Design Firms - Web Award Winner

To see a full size screen shot, click here.

* Produced at PingWorx.

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