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How to develop the best strategy for your brand in this transitioning market to achieve success in social media? This is a great resource and starting point to help guide marketers into the Social Media Revolution. Further to 360i, the goals of the Playbook are to:
- Provide a framework for establishing a set of clear objectives and strategy when approaching social marketing
- Move beyond the checklist approach and offer a filter for evaluating the myriad opportunities and platforms
- Encourage thinking of social marketing as an opportunity to have a continuous, valuable exchange with customers
- Advance discussions on amplifying marketing results through the integration of social marketing and offline campaigns
The playbook achieves these goals beautifully by compiling a comprehensive and well disciplined approach to new media marketing.
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