(Tip: For improved legibility, take it full screen by clicking the fourth icon from the left)
View more documents from Julius Trujillo.
Last month Universal McCann’s “global research into the impact of social media” continued their ongoing effort with this latest wave of “Power to the People - Social Media Tracker” research and analysis.
.UM’s latest “Power to the People” survey has revealed dramatic changes in the way that consumers are using the internet to create and share their thoughts, pictures and videos.
Wave 4 of UM’s research into the facts behind the hype of social media reveals that social networks are
becoming the dominant platform for content creation and content sharing.About Wave 4:
UM questioned 22,729 active internet users in 38 countries between November 2008 and March 2009 for Wave 4, making it the largest global analysis of social media usage.
