The Social Media Revolution

The Social Media Revolution

Statistics Show Social Media Is Bigger Than You Think

Is social media a fad?

Or is it the biggest shift since the Industrial Revolution?

Welcome to the World of Socialnomics

The above statistics and ‘Social Media Revolution’ video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.

We all knew social media was huge, and getting bigger everyday. But, these facts and figures are pretty staggering. Some of the more interesting stats from the eye opening Socialnomics video:

  • Social Media has overtaken porn as the #1 activity on the Web (note: but not the #1 revenue source)
  • By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
  • Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  • % of companies using LinkedIn as their primary tool to find employees….80%
  • The fastest growing segment on Facebook is 55-65 year-old females
  • 80% of Twitter usage is on mobile devices …people update anywhere, anytime…imagine what that means for bad customer experiences?
  • Generation Y and Z consider e-mail passé …In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
  • 1 out of 8 couples married in the U.S. last year met via social media
  • Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  • 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us
  • Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
  • Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser

* All sources for the above video are listed on the Socialnomics site.

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Related posts:

  1. Social Media Revolution 2 (Refresh)
  2. What the F**k is Social Media NOW?
  3. The 360i Social Marketing Playbook
  4. What the F**K is Social Media: One Year Later
  5. How Marketers Are Utilizing Social Media in 2010