View more documents from Marta Kagan.
“The worst thing you can do during a recession is disappear from a marketing/communications perspective.” The challenge is… how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little “brand infiltration”—a.k.a smarter marketing in a dumb economy—or ANY economy.
This deck is a few months old but will continue to be relevant throughout the years. (Not to mention being amusing - the best learning tools there are - educational and entertaining. Well done, Marta.)
.
.
