U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment and Leisure Activities Online
TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus; Hulu Reaches All-Time High with 457 Million Video Views
RESTON, VA, August 27, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.
Top 10 Video Content Properties by Viewers
More than 158 million viewers watched an average of 135 videos during the month of July. Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer). ~ comScore.
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Hulu viewership passes Time Warner Cable
Hulu is now reaching more video viewers than the second largest cable company in the U.S. According to comScore, some 38 million people watched a video on Hulu in July 2009. This is huge! Hulu is proving that there is indeed a bright future ahead for IPTV as a viable video platform.
.Top 10 Video Content Properties by Videos Viewed
In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent). ~ comScore.
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
When Hulu draws more eyeballs than Time Warner Cable, you know that the game is changing; content is content whether viewed on your flat screen TV, your (ever enlarging) computer screen or your smartphone.