An In-Depth Look Inside the Twitter World

An In-Depth Look Inside the Twitter World

Twitter is changing the world as we know it… there’s no doubt about it (at least in the minds of the hardcore tweeters). Next week’s Time cover story is all about it - “How Twitter Will Change the Way We Live“. It’s a great, informative read and highly recommended. Other interesting reading on Twitter comes from Sysomos Resource Library. Below are just some of the stats presented.

“Sysomos Inc., one of the world’s leading social media analytics companies, conducted an extensive study to document Twitter’s growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:

* 72.5% of all users joining during the first five months of 2009.
* 85.3% of all Twitter users post less than one update/day
* 21% of users have never posted a Tweet
* 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
* 5% of Twitter users account for 75% of all activity
* New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
* More than 50% of all updates are published using tools, mobile and Web-based, other than TweetDeck is the most popular tool with 19.7% market share.
* There are more women on Twitter (53%) than men (47%)
* Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.”


More interesting stats and facts on the phenomenon we know as Twitter can be found on the Sysomos Resource Library. While mostly beneficial to social media marketers, there are a ton of graphs that provide valuable information for anyone interetsed in finding certain Twitter trends or just wanting to browse recent analytics.


Related posts:

  1. Social Media Revolution 2 (Refresh)
  2. Social Technographic Profiles
  3. The 360i Social Marketing Playbook
  4. The Social Media Revolution
  5. What the F**K is Social Media: One Year Later